Why Should You Care About the Packaging of Your Product?
Have you ever particularly cared about how your product is packaged? Too many to count, food products come in all sorts of packages, but the most outstanding brands do pay attention to their product packaging. There must be a reason why producers think that packaging could be just as important as the content itself. If we knew what these reasons were, then we would mind how each item is packed because this means more to the customer than we originally thought.
For something that will be tossed and torn after use, it turns out that packaging has tremendous value to the product. It does seem to carry its own weight in the retail market. So, if you want your brand to be iconic, here are 4 reasons why you should care:
- Packaging presents the product.
Going back to the basics, it is all about product presentation. A first impression counts and this lasts in the mind of your customer. It packs a punch when the item appears to be durable, finely-made, expensive-looking, and yet affordable. Instead of looking cheap and off-the-mill, there is a deliberate intent to please consumers and make them happy.
If you were the consumer, what impressions would you get from a food product that is poorly packaged? Externally, the colour is bland, the carton easily tears, the foil is hard to open, and there is no laminate film to help protect any perishable ingredients. When the workmanship on the outside fails, the consumer begins to think twice about the quality of the content within.
- It feels personalised.
With delivery in mind, imagine the experience of unboxing a well-wrapped product. There are people who are particular about the tiniest detail, and they do notice that extra touch. For start-ups, this is a great way to make your product memorable.
When you connect with buyers in a personal way, you could become the public’s brand of choice for years to come. Just look at popular household names in the UK today like Kraft Heinz, Cadbury, Walkers, and Jacobs.
- Packaging serves a purpose.
It goes beyond the concept of securing food and non-food items in a box or in a bottle. Instead, there is a less-rigid approach that offers you so many more alternatives to work with! Known as flexible packaging, it gives you a choice on the look and shape of your product. In fact, it gives you a whole bunch of choices in the form of bags, pouches, liners, and overwraps.
So, what exactly do these extra features do? They ensure safety for the consumer and increase shelf life of food. Some add ease of use by being zippered and resealable. Others are made from earth-friendly material that is biodegradable or recyclable. In a very minimalist way, they also add layers of protective material to keep food fresh longer.
All in all, product packaging says what the brand stands for. As a marketing strategy, branding makes your product stand out and beat the competition. Just by improving and innovating, it can boost sales and increase likability. In fact, your consumers will not only like the product; they will love it, simply because they know it has been handled with care!