How Packaging and Transport Affect Customer Experience
When we hear the words “packaging” and “transport”, we often think about the material and process of delivery. They are much broader terms, however, because they include other elements that affect customer experience. On one hand, the unboxing or unpacking of a product is a hands-on experience that creates a first impression on the customer. On the other hand, the transport method says a lot about how the product was handled and if it was given as much value as the buyer placed upon it.
Well, there are parts of packaging and transporting that can be tricky! In both instances, the goal is for the product to reach the customer in a presentable, intact, and cost-effective way. As a precaution, we even take measures such as labels and warnings to ensure that the package is safe and child-proof.
Typically, when you pack commercial goods like wears, accessories, and other fashion goods, your concerns would mainly be weight, cost, and protection of the merchandise. If you course these items through e-commerce sites, then the fastest, most economical way would be through disposable pouches or plastic bags. Unfortunately, when these arrive crumpled on the outside and wrinkled or even damaged on the inside, it definitely alters customer experience –particularly for items of a higher price tag.
What about when you’re dealing with perishable goods like food, health, and wellness products? To create the best customer experience, you want to deliver them at their best and freshest state. Measures are taken to prevent them from getting crushed, soggy, or stale. To avoid waste, spoilage, and safety issues, we consider factors like temperature, moisture, and humidity. One such example would be to see to it that they are kept cool and refrigerated or sealed and insulated with some laminate film.
In any case, every step taken during packaging and shipping can affect the quality of goods. So, whether as a food producer or a retailer, you have your own role to play in improving customer experience before the goods reach their doorstep or get into their hands.