www.oscarmayer.com In the packaging of food, it is necessary to create barriers in the form of laminates or laminate films. One of the main applications of a laminate film is to create a protective barrier — a line of defence against common sources of contaminants of food like gas and water vapour. By regulating these […]
Image by Jeremy Smith from Pixabay Have you ever wondered how some business owners succeed at getting their product out in the market, while some don’t? The retail industry is a temperamental one, and you have to get on its good side before you can actually sell. So, before you can make a sales pitch […]
Help Customers Perceive Your Brand as Best for Its Price In the competitive world of sales, how do you manage to justify the price you set for a product? The trend seems to be moving towards offering a discount or going on sale – all at the cost of losing profit. Is there any other […]
Is there something about its packaging that sets your brand apart from all the rest? The concept is not limited to being able to contain your product and protect it from the elements. It is also about communicating a message powerful enough to captivate attention and capture interest. The same principle applies to the food […]
When we hear the words “packaging” and “transport”, we often think about the material and process of delivery. They are much broader terms, however, because they include other elements that affect customer experience. On one hand, the unboxing or unpacking of a product is a hands-on experience that creates a first impression on the customer. […]
Anywhere you go, down the street or around the corner, there is usually a convenience store to serve you. Making up only a fifth of UK’s grocery sector, it is a wonder how neighbourhood retailers like these maintain their niche in the market. With the British economy undergoing a major upheaval, convenience stores must be […]
Have you ever particularly cared about how your product is packaged? Too many to count, food products come in all sorts of packages, but the most outstanding brands do pay attention to their product packaging. There must be a reason why producers think that packaging could be just as important as the content itself. If […]
The UK retail market will continue to undergo a monumental change in 2020. To survive this shift and thrive in a new climate of change, the UK grocery sector is driven to evolve. So, what exactly are these changes that we, as producers and retailers, face today? 1. Convenience and choice will drive consumer behaviour […]
They say the eyes are the window to the soul, and it looks like they are also the lens through which we view a lot of our food choices. At the centre of our thoughts and emotions, the human brain works so intricately as to enable us to respond to the stimulus of colour as […]